Apple Event 2023: Here’s What to Expect


Apple’s annual September event is just around the corner, and rumors are swirling about what the company might announce. This year, the event is expected to unveil a range of exciting developments, from new iPhones to software updates. In this blog post, we’ll delve into what you can expect from Apple’s September 12 event.

Event Date and Format:

Apple’s September event is scheduled for September 12 at 10 a.m. PT and 1 p.m. ET. Unlike traditional in-person events, this will be a hybrid-style event, featuring a pre-recorded keynote. While members of the press will be present at the Steve Jobs Theater at Apple Park, the majority of viewers will tune in from the comfort of their homes.

How to Watch:

For those eager to watch the event live, Apple has made it accessible through various platforms:

  1. Apple’s Official Website: Visit Apple’s official website on the event day to catch the live stream. This option is available for Apple device users, including iPhone, iPad, Mac, and Apple TV owners.
  2. Apple TV App: You can also watch the event via the TV app on your Apple devices.
  3. Apple’s YouTube Channel: Apple typically streams its events on its official YouTube channel.

Short Video:

Here’s a short video on what to expect on this apple event.

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iPhone 15 and iPhone 15 Plus:

As always, the star of the show is the new iPhone. The iPhone 15 and iPhone 15 Plus are set to take center stage. Here’s a glimpse of what to expect:

  • The introduction of the Dynamic Island feature to non-Pro versions of the iPhone 15.
  • A significant shift from the Lightning port to USB-C for charging and data transfer.
  • Inclusion of a color-matched braided USB-C cable in the box.
  • Enhanced performance with the new A16 Bionic chip.
  • Support for the Qi2 wireless charging standard, enabling 15W wireless charging compatibility with more accessories.
  • A vibrant color lineup featuring black, green, blue, yellow, and pink.

The iPhone 15 and iPhone 15 Plus are expected to maintain their predecessor’s pricing, starting at $799 and $899, with pre-orders likely beginning on September 15.

iPhone 15 Pro and iPhone 15 Pro Max:

The Pro models promise significant updates as well:

  • Smaller bezels around the display.
  • Adoption of USB-C with faster charging speeds, possibly up to 35W.
  • Support for Thunderbolt speeds for data transfers.
  • A chassis made from titanium, offering a matte texture.
  • The introduction of the A17 Bionic chip, boasting impressive performance and efficiency improvements.
  • The Pro Max model could feature an upgraded camera system with periscope lens technology, allowing for increased optical zoom.
  • A programmable Action button, replacing the mute switch.

These improvements may come at a higher cost, with the iPhone 15 Pro starting at $1,099 and the iPhone 15 Pro Max at $1,299.

Apple Watch Series 9:

The new Apple Watch Series 9 is anticipated to feature a new S9 processor, offering performance and battery life enhancements. It will also introduce a pink color option and a new band design with woven fabric materials and a magnetic buckle.

AirPods Pro with USB-C:

In line with Apple’s transition to USB-C, a new version of AirPods Pro with a USB-C charging case is expected to be unveiled at the event. This change will allow existing users to purchase a standalone USB-C charging case.

iOS 17 and Software Updates:

Beyond hardware, Apple will provide updates on software, including iOS 17, watchOS 10, tvOS 17, and iPadOS 17. These updates were initially announced at WWDC and have been in beta testing. During the September event, Apple will announce their release date and showcase their new features.


In conclusion, Apple’s September 12 event promises a host of exciting announcements, from the iPhone 15 lineup to software updates. Whether you’re a tech enthusiast or simply curious about Apple’s latest innovations, this event is one you won’t want to miss. Mark your calendars, set your alarms, and get ready to witness the future of Apple’s product ecosystem.

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